Bringing gold and silver back as America's Constitutional money

Privacy Policy

Sound Money Defense League (SMDL) values your privacy, and as a result we collect the minimum information on our visitors that allows us to provide you with the best possible service. This Policy describes the manner in and extent to which we collect and use your personal information online.

What We Collect from the User, How We Use and Share Data, and Your Privacy Rights

During general visits to the site, SMDL collects generic information about our visitors like pages browsed, web browser used, IP address, geolocation, your browser type and operating system, web pages you view, links you click, the length of time you visit our Website or use our Services, your activities on our Website, the referring URL or the webpage that led you to our Website, and other general usage information using Google Analytics. At no time is this linked to you personally. This general information helps SMDL improve its Website and services and give you the best online experience.

The other types of information we collect about you depends on your particular interaction with our Website and our Services, and might include, where permitted by applicable law:

Basic Identifying Information Including your full name, postal address, e-mail address, phone number, account name, username, or other similar identifiers.

Device Information and Other Unique Identifiers Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.

Internet or Other Network Activity Including browsing or search history and information regarding your interactions with our Website, emails, or advertisements.

Geolocation Data Including your address.

Payment Information Including credit or debit card numbers which are processed by our third party payment processors.

Commercial Information Including products you have purchased, transaction history, and related information including billing information and shipping information.

User Content Including your communications with us and any other content you provide (such as photographs, images, videos, survey responses, comments, reviews, testimonials, and other content).

Audio and Visual Information Including recordings of your voice (such as when we record customer service calls for quality assurance).

Inferences Inferences drawn from or created based on any of the information identified above.

Job Applicant Information Including professional or employment-related information (such as education and employment history) and any other information you provide in connection with applying and interviewing for employment with us. If we retain you as an employee, this may include, among other things, your Social Security number or taxpayer ID.

Sensitive Personal Information Some types of personal information are subject to a heightened level of protection under data privacy laws. These types of personal information are called “sensitive personal information” and include social security numbers, driver’s license numbers, passport numbers, precise geolocation data, and racial or ethnic origin information. To the extent we collect, receive, or process sensitive personal information, we apply security measures designed to protect such information. We collect or receive certain sensitive personal information from job applicants and employees. Personal information is stored using SSL encryption.

We use the information that we collect generally to fulfill orders (including processing payment information through our third-party payment processors, arranging for shipping, and providing you with invoices and/or order confirmations).

We also use information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with our Website, and to assess the success of our marketing and advertising campaigns).

Email addresses, phone numbers, and other personal information collected may also be used for delivery of specific promotions. legislative alerts, news content, and/or site inquiry. In addition, any email address or phone number collected during registration may be used to deliver advertising, promotional material, and helpful insights into the precious metals industry from SMDL.

We may share the information we collect:

  • With service providers and vendors that provide services for us or on our behalf;
  • With select partners. service providers, and vendors in connection with the provision of our Website and products;
  • To comply with a valid legal or regulatory obligation, protect and defend our rights or property, protect the safety of our customers and the public, and protect against legal liability;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by a third party;
  • Between and among our current and future parents, subsidiaries, affiliates, and other companies under common control and ownership; and
  • With your consent and at your direction.

Where you have given us your consent, you can withdraw it by doing the following.

  • To stop receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.
  • To opt out of the use of cookies and tracking tools, please see below.
  • To opt out of location tracking , you can change the settings on your device or keep your location off.
  • To object to personalization you can change your preferences within your account. If this option is not available, you can contact us and we will do it for you

You also have rights over how your personal information is used including:

  • The right to object to our processing of your data.
  • The right to request that your information be erased or restricted from further use.
  • The right to request a copy of the information we hold about you.
  • The right to request that we correct, amend, or update information you have given us (where you have an account with us you can also do this by logging in and updating your information), by emailing, or by calling 1-800-800-1865.
  • The right to contest any automated decision we make about you.

To exercise any of the above rights please email Please note that while we will carefully assess every request we receive, your rights may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.

What We May Need from You to Respond to Requests. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to someone who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Verifying Your Identity: To protect your privacy and security, we will take reasonable steps to verify your identity before providing your personal information and before deleting your information. Only you or someone legally authorized to act on your behalf may make a verifiable request related to your personal information. For example, if you make a request, we will ask you to confirm your name, email address, and/or other information in our records to verify your identity, so that we can help protect your information.

Requests from Authorized Agents: You may designate an authorized agent to make a request for you. If you designate an authorized agent to make a request on your behalf, we may require you to verify your identity and provide the authorized agent’s identity and contact information to us.

No Fee Usually Required. You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Our Use of Cookies

We and our third-party service providers use cookies and other tracking mechanisms (including tracking technologies designed for mobile applications) to track information about your use of our Website and Services. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf).

Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Website and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Website and Service. There are four types of cookie:

Strictly necessary cookies These are cookies that are required for the operation of our Website. They include, for example, cookies that enable users to log into secure areas of our Website.

Analytical/performance cookies. These types of cookies allow us to recognize, count the number of visitors, and see how visitors move around our Website when they are using it. This assists us to improve the way in which our Website works, for example, by ensuring that you can find what you are looking for easily.

Functionality cookies These cookies are used to recognize you when you return to our Website. They enable the personalization of content, recognition of users, and also remember your user preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our Website, the individual pages visited and the links followed. If the cookie is set by a third party (for example, an advertising network) which also monitors traffic on other websites, this type of cookie may also be used to track your movements across different websites and to create profiles of your general online behavior. Information collected by tracking cookies is commonly used to target online advertising.

Local Storage Objects. We may use Flash Local Storage Objects (“Flash LSOs”) to store your Website preferences and to personalize your visit. Flash LSOs are different from browser cookie because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.

Storage HTML5 Storage. We may also store your user information and Website preferences locally within your web browser via HTML5.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website or Services to, among other things, track the activities of Website visitors, help us manage content, and compile statistics about Website and Services usage. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Changing or Disabling your Cookie Settings. Most web browsers automatically accept cookies, but if you prefer you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Website who disable their web browsers’ ability to accept cookies will be able to browse the Website; however, most site features will not function if you disable cookies and you will not be able to login to use our services.

Do Not Track. Currently, our systems do not honor browser “do-not-track” requests. You may, however, disable certain tracking as discussed above (e.g., by disabling Cookies)

Data Transfers

We are headquartered in the United States, and we currently only have operations and entities in the United States. If you provide information to us from another country, we may transfer your personal data to, or store or access it in, a jurisdiction that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

Children and Privacy

SMDL's Website is not intended for the use of children under thirteen years old nor is it directed to children under the age of thirteen. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personally identifiable information from children under the age of thirteen through the website or otherwise. If we learn that any user is under thirteen or that we have inadvertently received personally identifiable information from such a user, we will remove that user's information from our database. If you become aware that your child has registered with our website, contact us through our online form, and we will remove your child's information from our database.

California Privacy Rights

California law requires us to disclose the following additional information with respect to our privacy practices. If you are a California resident, this section applies to you in addition to the rest of the privacy policy.

California Shine the Light Customers who are residents of California may request information concerning the categories of personal information (if any) we disclose to third parties or affiliates for their direct marketing purposes. If you would like more information, please submit a written request to us at this address:

Sound Money Defense League 15720 Brixham Hill Ave, Ste 205

Charlotte, NC 28277


Categories of Personal Information We Collect and Our Purposes for Collection and Use

You can find a list of the categories of personal information that we collect, the sources of such information, and how we use that information in the "What We Collect from the User, How We Use and Share Data, and Your Privacy Rights" section above.

Categories of Personal Information Disclosed and Categories of Recipients We disclose the following categories of personal information for business or commercial purposes to the categories of recipients listed below:

  • We disclose Basic Identifying Information with businesses, service providers, and third parties, such as advertising networks, analytics and social media networks.
  • We disclose Device Information and Other Unique Identifiers with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
  • We disclose Internet or Other Network Activity with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
  • We disclose Geolocation Data with businesses, service providers, and third parties such as advertising networks, analytics, and social media.
  • We disclose Payment Information with businesses and service providers who process payments.
  • We disclose Commercial Information with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
  • We disclose Inferences with businesses and service providers who help administer marketing and personalization.

We may also need to disclose any of the above categories of information pursuant to legal process. We typically retain your personal information for the period necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

Meanwhile, under no circumstances is any SMS OPT-IN Consent and Data shared with -- or sold to -- third parties.

Categories of Information “Sold”

We do not sell your personal data for a monetary fee; however, some U.S. privacy laws define a “sale” very broadly such that it may include our sharing of your personal data with certain third parties if we receive anything of value in return. In that regard, we may share your personal data with certain third-party marketing partners and in exchange we receive the ability to market or offer our products and services through their websites and applications. This may be considered a “sale” under some laws, even though in reality it is not a sale in a manner that a lay person would consider it.

The personal data that may be shared or sold in this context is: your email address and information obtained through cookies about, for example, your location, the website that directed you to our Website, how you navigate our Website, and what purchases you make.

Other than these third-party marketing partners, there are no other third parties to which we will "sell" your personal data.

Do-Not-Track Features

Many web browsers and some mobile operating systems and mobile applications include a “do-not-track” feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing do-not-track signals has been finalized and, as such, we do not currently respond to do not track browser signals or any other mechanism that automatically communicates your choice not to be tracked online. We will update this Privacy Policy if that changes in the future.

Additional Privacy Rights

In addition to the rights set forth in this Privacy Policy, you may also have the following rights:

Right to Opt Out of Sale or Sharing. Certain states provide residents with the right to opt out of the sale of personal information. If you are a resident of a state that provides such a right, you have the right to opt out of the sale of your personal information. You may exercise this right by submitting a request as described in "What We Collect from the User, How We Use and Share Data, and Your Privacy Rights" section above. In addition, if you are a California resident, you have the right to opt out of the sharing of your personal information with any third party for the purpose of targeted advertising. You may exercise this right by submitting a request as described in "What We Collect from the User, How We Use and Share Data, and Your Privacy Rights" section above.

Right to Nondiscrimination. We do not discriminate against California residents who exercise any of their rights described in our privacy policy.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our Website and will indicate when the Privacy Policy was last revised. You should periodically review our current Privacy Policy to stay informed of our personal data practices.